Shopper Marketing Manager Job at LaSalle Network, New York, NY

cm5JT1dlU1VLenBzKzF6Y2VDcWdMcUZqbVE9PQ==
  • LaSalle Network
  • New York, NY

Job Description

LaSalle Network has partnered with a leading beverage organization looking for a strategic and creative Shopper Marketing Manager to join their dynamic team on a 6-to-12-month contract. In this role, you will be responsible for developing and executing shopper marketing initiatives that drive brand awareness, consumer engagement and sales growth in retail environments. The ideal candidate will have a strong background in the CPG or beverage industry and a deep understanding of shopper insights. This role can be located in New York City or Miami, FL.

Shopper Marketing Manager Responsibilities:
  • Develop the annual customer marketing plan from the global brand plans to drive growth with key customers
  • Deliver the activation, visibility and promotional plans. Ensure tactical activations and long-term permanent visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization
  • Develop, plan and execute brand campaign, product launches, digital/social strategies and consumer events in line with brand guidelines to ensure overall brand’s objectives are achieved
  • Partner with the Digital Marketing Manager to define and determine brand digital strategy across retailers’ e-commerce sites, retailers’ social, digital media platforms
  • Drive online conversion leveraging the most updated/relevant platforms and digital tools
  • Be the key point of contact for the customer for marketing initiatives and the partner for the Commercial team in managing business performance
  • Building best-in-class partnerships with customers, team members and domestic market contacts
  • Review activation tools for effectiveness and work with the Brand Marketing team to enhance or improve engagement and impact
  • Category analysis to report on performance (depletions) versus the category to understand performance
  • Develop insight-driven and category growth-led customer propositions
  • Own the Brand Investment through budgeting, tracking and implementation of the spends 
  • Co-own the P&L with the Key Account Manager, delivering ROI on all marketing activities
  • Review activation and promotional effectiveness and recommend actions to improve performance as required (ROI)
  • Maintain a good understanding of competitor activity, review and analyze industry data to improve targeting and performance, including passenger data, IWSR and other industry data
Shopper Marketing Manager Requirements:
  • Bachelor’s degree in Marketing, Business or a related field
  • 5+ years of trade/customer/shopper/consumer marketing experience
  • Strong business acumen, analytical and organization skills
  • Good interpersonal and collaborative skills
  • Relentless focus on best-in-class execution
  • Excellent organizational skills and attention to detail
  • Excellent negotiation and influencing skills
  • Customer and results-oriented
  • Strong understanding of the Americas passengers
  • Ability to travel regionally occasionally
If you are passionate about shopper marketing and want to make a significant impact in the beverage industry, please apply today!

Thank you,

Cas Ngiramowai
Senior Marketing Recruiter
LaSalle Network

Job Tags

Permanent employment, Contract work, Temporary work,

Similar Jobs

Aerodyne Industries

EHP Integrated Hazard Author - A Job at Aerodyne Industries

Aerodyne Industries Job Description: Aerodyne Industries is a dynamic, rapidly growing engineering and information technology services firm headquartered on Floridas exciting Space Coast. With locations throughout the US, we take pride in delivering small business...

Visiting Angels of Jenkintown

Live In Caregivers Needed Philadelphia Job at Visiting Angels of Jenkintown

 ...! Visiting Angels of Philadelphia has an immediate need for a Live-in and Fill In Caregivers for various locations. To be considered...  ...least 2years of hands-on care giving experience, working with seniors preferred Drivers license, reliable personal transportation,... 

WB Agency

Licensed Life Insurance Agent Job at WB Agency

 ...financial services industry; specifically in the insurance marketplace. We serve clients by acting...  ...advisor and broker for products in life insurance, health insurance, retirement,...  ...and more. We areremaking the industry for agents by agents. Each agent owns their book of... 

Coastline Federal Credit Union

Branch Manager Job at Coastline Federal Credit Union

 ...Branch Manager At Coastline, we embody the mindset of "people helping people." Every day, we strive to make meaningful connections and provide financial solutions that transform lives. If you're ready to embark on a journey where your talents are valued, and your potential... 

Splinter A Trucking

Class A Crude Oil Driver Job Job at Splinter A Trucking

Class A Crude Oil Driver JobFull time positions only, 3 loads per day, tank gauging, testing oil for BS&W content, loading oil into tanker truck with 3 inch hose and PTO, drive safely to unload facility. Some lifting up to 50 lbs. Climbing of ladders and stairs, year...