Marketing Associate Job at Beckmen Vineyards Beckmen Vineyards, Los Olivos, CA

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  • Beckmen Vineyards Beckmen Vineyards
  • Los Olivos, CA

Job Description

Job Description:

Beckmen Vineyards is a family owned and operated winery, with a reputation for producing high quality wines in Santa Barbara’s wine country. We are seeking a dynamic Marketing Associate to join our team in an on-site or hybrid role. The Marketing Associate will be responsible for helping to develop, implement, and execute strategic marketing plans to attract new customers and retain existing ones. This position requires a high level of creativity, attention to detail, and project management skills.

Key Responsibilities:

Campaign Management: Help plan and execute marketing campaigns including email, social media, content marketing, and paid advertising. Analyze and report on the performance and efficiency of campaigns.

Content Creation: Produce high-quality content that resonates with our target audience. Ensure all content aligns with our brand voice and message.

Digital Marketing: Manage and grow the company’s online presence, including website, email marketing, and social media.

Analytics and Reporting: Use analytics tools to track and measure the effectiveness of marketing campaigns. Provide regular reports to senior management with insights and recommendations for improvement.

Wine Sales: Assist Tasting Room Manager, as needed, with hosting wine tastings and/or estate tours, generating wine sales and new wine club sign-ups. Leading tasting experiences for journalists and VIP customers/members.

Qualifications:
Previous experience in the wine industry.
Proven track record of creating and executing successful marketing campaigns to attract new customers.
Understanding of current online marketing concepts, strategy, and best practices.
Experience with marketing and business software (e.g., Excel, Mail Chimp, CRM tools, analytics tools)
Ability to sit and stand for long periods of time.
Ability to work Monday-Friday, and weekend or evening events as needed.
Ability to lift 40 pounds repeatedly.

Job Type: Full-time with health insurance.

Salary Range: $55,000 – $75,000, depending on experience

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Job Tags

Full time, Afternoon shift, Monday to Friday,

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